top 10 Steps to Improve Your Twitter Results 2013

1. Use quality pictures and graphics for your avatar, header and background to dress up your profile. Nothing says spammer quite like the default egg that shows on Twitter profiles missing a picture. Simple backgrounds work best. Avoid clutter.
2. Complete your profile bio using complete language and specific keywords so that people will find you when conducting a search. Space is tight here, so really focus on the essentials.
3. Include your website and other contact information. If you show up in search, you want prospects to be able to jump directly to your site. Make sure you include your location to take advantage of local SEO.

4. Don’t stuff your tweets with #Hashtags. Depending on the platform people are using, hashtags can break up the tweet, making it hard to read. Use plain English. Avoid jargon unless you’re looking to attract a particular market.
5. Avoid personal comments that don’t have a connection to your business. Most of your followers don’t care that you’re at the coffee shop. They’re looking for useful information that helps them solve a problem. Don’t be afraid to ask your followers questions.
Tweet useful content

6. Share your links. Make sure your links have been shortened and are placed in the middle of the Tweet followed by any additional content. If using #hashtags place them at the end.
7. Share links to good content related to your industry that your followers would have an interest in. Be useful by providing help.
Followers and following

8. Connect with the people who have a connection to your business. Avoid the numbers game and look for connections that are relevant to your industry.
Listening and talking

9. Twitter is a two-way conversation, so respond to what others tweet about your company and the content you’ve shared. Join, or start, Twitter Chats that are relevant to your business.
10. Track your keywords and monitor what people say. Join conversations when it’s relevant and make sure you’re aware when people are talking about you so you can respond.
source

Twitter for Marketing: An introduction from Richard Sedley

rich snippets the future of SEO

rich snipetts are special mark up tags can make all the difference when your site is ranking lower in SERPs (search engine results pages) as features like reviews ,that  provides publishers a way to provide the search engines information about their websites.

As google  explains: “With rich snippets, webmasters with sites containing structured content—such as review sites or business listings—can label their content to make it clear that each labeled piece of text represents a certain type of data: for example, a restaurant name, an address, or a rating.”

the benifits of reach snippets :

- Drawing a user's attention to your relevant result.

- Providing an instant call to action by including terms in the search query.

- Lessening the bounce rate and increasing clicks to your website.

Rich Snippets Testing Tool:http://www.google.com/webmasters/tools/richsnippets

The authorship markup tag is created by simply using the rel=”author” attribute. For example:
This blog post was written by <a rel="author" href="http://www.moneymakerfan.com.au/blog/author/mohamed anas/"/>mohamed anas</a>

Rich Snippets  generate more and better quality traffic to any website.results with images and star reviews have a much more ranking presence than web pages that are only text.

the stars in the search listing take the human eye and increase the click-through rate for those results.

how do you see rich snippet as the wave of  future?

why seo is very important

this infographics will show the importance of seo

Infographic by- ?????? Guangzhou Web Design Company

top 10 ppc mistakes in general

1- not using conversion tracking;
   this means that your campaign is build because using conversion tracking helps to understand and optimize every campaign,ad groups and keywords after that you can see the data clear then you can decide.


2- sending traffic to the home page in this case the user may go to another way you dont target.
    ex. if you send the visitor to your home page may that you make him visit  (about us) page,  or may sending him    to another part in your site you don't want him to visit.so try to creat a good & organized landing page related to the exactely search query he looks for so in this case  you creat the exact tube you want the traffic  to pass through.

3-choosing the keywords that are too broad that costs alot  and low conversions ,
  ex. if you want to sell t.shirts dont shoose the keyword dresses try to chose the specific keywords for your  niech to avoid loosing tons of money.


4- ad testing;  ad testing is so important to improve campaign performance.
  ex. if you choose three diffirent ads per ad group and make rotation between them to test your ROI and conversions not only measuring CTR to test your ad.


5- dont' use only google adwords only ; as google adwords has more than  a 2:1 advantage in market share 
    ex. msn campaigns you can creat and cheaper cpc.


6- not separating search/display campaigns;as perfermance will will be better in the search network than the display network .
when you separate your campaigns ,you can control your budget and higher rol ,then you can begin the display network.


7- not setting the negative keywords; the negative keywords as known are life preservers for the account .
 you can find negative keywords from google's keyword tool.
   go to your adwords account  tab/select/see the search terms /all.


8- not using giografical targeting ; what ever your bussiness are small or large ,you can use geographical targeting ,
 ex. small bussiness  maximum return might occur within 20 miles radious ,or you can chose your target audience by regions or countries .


9- not using site exclusions ; to avoid wasting thousands of dollars in wasted spend by consistenly removing removing site pages that not a logical suitable for your target audience 
 - select network tab /show details/ link next to automatic placment 
  then check to remove all underperforming /undersirable  sites .


10- failing to recognize the existence of watch types ;   to handle the keywords set the keywords depend on exact match or phrase match or broad match or broad match modifier .




   

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become a better blogger:

1. Define your niche -you have to know who are your target audience first so you will know what kind of information you need to offer them. Understand your audience so you will know what keywords to use. To identify your niche, identify your interest and area of expertise.


2. Research, research and read - you are about to build your credibility through your content. Run an extensive research about the chosen subject/area then integrate it with your personal knowlege.
3. Put your self in your reader's shoes - if you are the reader, content marketing:
1-start acoperate blog and give away free knowlege.
2-submit content to social hubs.
3-bookmark your content on delicious.
4-enable social sharing mechanisms.
5-write an e book.
6-creat an infographic.
7-set up an edoiterial calender.
8-write guiest posts for other blogs.
9-write about others to build a relationships.


what specific topic you would like to know when you research online?
4. Write a draft - layout your content by deciding how many words and paragraphs you will providing. For instance, you are going to write 400 words with 7 paragraphs. Start structuring your content. For instance, the first paragraph will be your intro, the body is where you put the tips/steps the last parag is the conclusion and advice.
5. Make your content conversational-write as if you are talking to someone who needs your help. Let your content flow naturally. As much as possible avoid jargons. If you are using technical terms, make sure to provide additional explanation.


Doing SEO to your contents:
5.Select the right keywords- make use of long tail keywords and make use of free keyword research tool to know if these keywords are commonly use by people when searching online. Pick the right phrases.
6. Know about keyword density and backlinks -research on the right density and how to create one-way links.


Hope these things help. Good luck
Content marketing in my definition, is the ability to produce useful and entertaining information that is worthwhile on its own, but that might also be useful towards a sale or subsequent action. For instance, a really good review of a product from a trusted source is content marketing.

using money with adword to creat cash

The biggest well-known secret in generating wealth in the internet primarily based business or e-commerce is Traffic. Everybody is aware of it; each web site desires it and each web site desires it. The point of internet sites is to be visited and viewed. Several elaborate designs, cash and countless hours of developing a web site to create them stunning and engaging are used. Without traffic, it's for naught.

With traffic comes a possible client which primarily means sales which in turn means profit. While many sites have collapsed in the past with the downturn of many internet based business, many smaller sites have generated smart money by concentrating on a bound niche and some subniches.

This can be a reason why e-commerce web site laser target bound teams of folks and drive them to their website to showcase their sites and merchandise. Precision selling is crucial therefore that you could count on all the traffic on your site as potential customers.




Using money to create Cash

It’s a typical business notion that if you would like to create money, you have to pay cash. One smart manner of paying money for business gain is through advertising. Advertising brings in the people because through advertising, they know that there is such a company or product in existence. With the right type of advertising, you can see the spurt of traffic growth to your web site. With a high volume of traffic, even if solely a small portion or proportion seems to be buying customers it's still a good average of profit generating income.

Right now, there's no different advertising theme that would be price each cent than using Google’s Adwords. The surge in popularity of Google’s Adwords is very evident as you'll be able to see so several sites sporting this ad scheme.

In using Google's Adwords, you pay a sure fee relying on the quantity of keywords your ad is keyword sensitive to. Each time someone does a probe in Google, the keyword or keywords use generate ads within the facet of Google which are generated by the keywords they need assigned for his or her ads.

This technique laser targets the traffic a web site wants for his or her site. This additionally ensures that you are readily visible in the primary page of a search result. Paying Google for this ad scheme ensures that your target cluster of people sees your ads. You drive your laser targeted traffic to your website that provides for his or her desires and needs. You can also be positive that you'll be able to meet their demands and wants.

Aside from Google, you'll be able to also be featured in their alternative search networks, these includes sites like, AskJeeves, AOL Search and Netscape. These sites also show Adwords ads that react to searches done by guests. There are also content networks, non-search engine sites that feature Google Adwords, which can also carry your ads. But this is often subjected to the niche the site features. Your chosen keywords can verify which content network shall feature your ad. The frequency of your ad shall additionally be determined by your allowed budget.

Laser Targeting your Traffic

To get a good variety or estimate of the traffic to buying customer ratio it's good to laser target your traffic. Knowing that your traffic are all potential customers and are inquisitive about your products and company provides you with a additional correct statistics. This will show you the way effective your utilizing of Google Adwords is.

Drive laser targeted traffic to your site by using keywords or keyword phrases for your Goggle Adwords that pertains to your company and to your product. There are many on-line web tools that may help you in selecting keywords and keyword phrases that are currently in demand that could facilitate drive laser targeted traffic to your site.

With your Google Adwords ad, you are ensured that each click to your ad is a potential client that is exactly trying pr fascinated by what you've got to supply. Build certain that your Google Adwords ad has the right keywords therefore that you'll drive you're laser targeted traffic to your website.

Using Google Adwords to help boost the drive to increase laser targeted traffic will persuade be very beneficial as several other companies can attest to. The benefits are high with the value relatively justifiable.