1- not using conversion tracking;
this means that your campaign is build because using conversion tracking helps to understand and optimize every campaign,ad groups and keywords after that you can see the data clear then you can decide.
2- sending traffic to the home page in this case the user may go to another way you dont target.
ex. if you send the visitor to your home page may that you make him visit (about us) page, or may sending him to another part in your site you don't want him to visit.so try to creat a good & organized landing page related to the exactely search query he looks for so in this case you creat the exact tube you want the traffic to pass through.
3-choosing the keywords that are too broad that costs alot and low conversions ,
ex. if you want to sell t.shirts dont shoose the keyword dresses try to chose the specific keywords for your niech to avoid loosing tons of money.
4- ad testing; ad testing is so important to improve campaign performance.
ex. if you choose three diffirent ads per ad group and make rotation between them to test your ROI and conversions not only measuring CTR to test your ad.
5- dont' use only google adwords only ; as google adwords has more than a 2:1 advantage in market share
ex. msn campaigns you can creat and cheaper cpc.
6- not separating search/display campaigns;as perfermance will will be better in the search network than the display network .
when you separate your campaigns ,you can control your budget and higher rol ,then you can begin the display network.
7- not setting the negative keywords; the negative keywords as known are life preservers for the account .
you can find negative keywords from google's keyword tool.
go to your adwords account tab/select/see the search terms /all.
8- not using giografical targeting ; what ever your bussiness are small or large ,you can use geographical targeting ,
ex. small bussiness maximum return might occur within 20 miles radious ,or you can chose your target audience by regions or countries .
9- not using site exclusions ; to avoid wasting thousands of dollars in wasted spend by consistenly removing removing site pages that not a logical suitable for your target audience
- select network tab /show details/ link next to automatic placment
then check to remove all underperforming /undersirable sites .
10- failing to recognize the existence of watch types ; to handle the keywords set the keywords depend on exact match or phrase match or broad match or broad match modifier .
this means that your campaign is build because using conversion tracking helps to understand and optimize every campaign,ad groups and keywords after that you can see the data clear then you can decide.
2- sending traffic to the home page in this case the user may go to another way you dont target.
ex. if you send the visitor to your home page may that you make him visit (about us) page, or may sending him to another part in your site you don't want him to visit.so try to creat a good & organized landing page related to the exactely search query he looks for so in this case you creat the exact tube you want the traffic to pass through.
3-choosing the keywords that are too broad that costs alot and low conversions ,
ex. if you want to sell t.shirts dont shoose the keyword dresses try to chose the specific keywords for your niech to avoid loosing tons of money.
4- ad testing; ad testing is so important to improve campaign performance.
ex. if you choose three diffirent ads per ad group and make rotation between them to test your ROI and conversions not only measuring CTR to test your ad.
5- dont' use only google adwords only ; as google adwords has more than a 2:1 advantage in market share
ex. msn campaigns you can creat and cheaper cpc.
6- not separating search/display campaigns;as perfermance will will be better in the search network than the display network .
when you separate your campaigns ,you can control your budget and higher rol ,then you can begin the display network.
7- not setting the negative keywords; the negative keywords as known are life preservers for the account .
you can find negative keywords from google's keyword tool.
go to your adwords account tab/select/see the search terms /all.
8- not using giografical targeting ; what ever your bussiness are small or large ,you can use geographical targeting ,
ex. small bussiness maximum return might occur within 20 miles radious ,or you can chose your target audience by regions or countries .
9- not using site exclusions ; to avoid wasting thousands of dollars in wasted spend by consistenly removing removing site pages that not a logical suitable for your target audience
- select network tab /show details/ link next to automatic placment
then check to remove all underperforming /undersirable sites .
10- failing to recognize the existence of watch types ; to handle the keywords set the keywords depend on exact match or phrase match or broad match or broad match modifier .
